Technology impacts every aspect of business, and when used strategically, can bring dramatic improvement to an organization’s challenges.
ABOUTRob studies, leads and speaks getting the best ROI from marketing technology. He helps cut through the clutter in a world with more than 8,000 competing Martech platforms and helps companies and organizations get to what truly works.
Rob has spoken before a variety of groups, including small business owners and entrepreneurs, realtors and investors, attorneys, creative agencies, and non-profit organizations. A few of Rob’s favorite topics are:
– Using technology to convert more leads
– Leveraging technology to streamline back office processes
– Generating new business from existing audiences
– Building on past success to open new markets
– Navigating compliance in heavily regulated industries
– Getting the most out of open source technology
Rob’s journey from the dungeon to digital now helps organizations increase revenue and streamline operations.
With a natural curiosity and a knack for identifying solutions that others often overlook, Rob began my career in technology in the dungeon: he created a way for an international apparel manufacturer to transition their inventory management from antiquated, analog to data-intensive digital, developed production tracking and financial reporting systems to build value leading to an acquisition.
Rob quickly understood the impact of efficiency and accuracy of the data supporting operations and pursued my passion for helping organizations run more effectively, integrating business systems, automating business processes.
In 2004, Rob translated that growing passion to web-based solutions, founding a digital marketing and technology company to bring the same level of customized problem solving to businesses ranging from a small law firm with a local footprint to Fortune 500 companies with a global presence. His background as a developer and success as an entrepreneur allow him to seamlessly marry his clients’ objectives with their expectations and experience, while supporting scalability and ensuring a return on investment.
Over time, his technology ventures have evolved to include a complete catalog of digital services to meet the high standards of its discerning clients and the demands of an ever-changing technology landscape.
In 2011, Rob developed a platform that enables membership organizations to outpace their competitors with value-added member benefit programs, having contributed more than $60 million dollars to clients’ bottom lines.
Rob continues to pursue avenues where technology impacts organizational top and bottom lines.
One of Rob’s favorite mottos: Do more, with less.
A speaker, content creator, and industry thought leader, Rob’s next innovative contribution to business growth through automation and technology will surely be one to watch.
Rob has worked with enterprises such as LabCorp, Hitachi, Masonite, FIS, ABM, Aaron’s Rents, Blackberry, Sage, Dragon*Con, Children’s Hospital of Atlanta, as well as hundreds of small businesses.