Your Sales and Marketing Teams Are Both Working Hard. They're Just Not Working Together.
I'm Rob Riggs. I build AI-powered revenue systems for $2M-$50M professional service firms. Leads stop leaking. Attribution becomes clear. Revenue becomes predictable. CRO, VP of Revenue, or RevOps Manager: 20+ years of making it work.













What Happens When
Nobody Owns Revenue Operations
You have a sales team. You have marketing. Maybe you have a CRM.
But here's what's probably true:
Sales blames marketing. Marketing blames sales.
Marketing says they're generating leads. Sales says the leads are garbage. Nobody has a shared definition of 'qualified,' and there's no system connecting what marketing generates to what sales closes. Revenue falls through the gap between the two.
Your CRM is a graveyard, not a pipeline.
It was set up by whoever needed it first. Half the fields are empty. Nobody trusts the data. Your sales team tracks deals in their heads or in spreadsheets, and your forecast is a guess dressed up as a number.
You can't connect marketing spend to revenue.
The CEO asks: 'What did we get for that $10K in ads?' Nobody can answer with confidence. Attribution is broken because your systems aren't connected. You're making budget decisions based on feelings, not data.
Follow-up is inconsistent and manual.
Some leads get called back in 5 minutes. Some get called back in 5 days. Some never get called back at all. There's no automated nurture, no lead scoring, no system that ensures every qualified prospect gets the right message at the right time.
AI could fix most of this, but nobody knows where to start.
Lead scoring, predictive pipeline, automated follow-up, intelligent routing. AI can do all of it. But without someone who understands both the technology and the revenue process, it stays theoretical.
You don't need more leads or more salespeople. You need a revenue system.
Pouring more leads into a broken funnel just wastes money faster. You need someone who can see the entire revenue journey, from first touch to closed deal to repeat client, and build the systems that make it predictable.
Already Have Sales and Marketing Teams?
Good. I Connect Them.
I'm not here to replace your sales director or your marketing team. I'm here to build the technology layer and AI systems that make them a unified revenue machine instead of two departments pointing fingers at each other.
What AI-Powered Revenue
Leadership Looks Like
This isn't about hiring more salespeople or running more ads. This is the strategic and technical layer that turns disconnected efforts into a predictable revenue engine.
Revenue System Architecture
Map your entire revenue journey: first touch, lead capture, qualification, handoff, close, onboarding, retention. Identify where leads leak, where data breaks, and where manual processes create bottlenecks. Design a unified system that connects every stage.
CRM Rebuild and Optimization
Fix your CRM so your team actually uses it and your data actually means something. Clean architecture, proper pipeline stages, automated workflows, and dashboards that show real revenue metrics, not activity metrics.
AI-Powered Lead Scoring and Routing
Deploy AI that analyzes your lead data, scores prospects based on likelihood to close, and routes them to the right person at the right time. Stop treating every lead the same. Let AI prioritize so your sales team focuses on the opportunities that matter.
Marketing-to-Sales Handoff Automation
Build the bridge between marketing and sales that most companies are missing. Automated lead handoff with full context. Shared definitions of 'qualified.' Real-time visibility into what marketing generated and what sales did with it.
Revenue Attribution and Forecasting
Build dashboards that answer the questions your CEO is actually asking: Which channels drive revenue? What's our cost per client? What's our pipeline forecast? Where should we invest next? Connect every marketing dollar to a revenue outcome.
Retention and Expansion Systems
Revenue doesn't end at the close. Build automated follow-up, review generation, referral systems, and upsell triggers that turn one-time clients into long-term revenue. AI identifies which clients are at risk and which are ready for more.
Here's What AI Brings to Revenue Leadership That Didn't Exist 3 Years Ago
I've spent 20+ years building the marketing and sales systems that AI now supercharges. The foundation came first. AI is the accelerant.
Real Results From
Real Revenue Leadership Engagements
Tripled Revenue in Under 12 Months. And Still Going.
Built the complete revenue system connecting marketing to sales to conversion for the first time. Lead generation, CRM integration, follow-up automation, and conversion optimization working as one unified pipeline. Revenue tripled.
$50MM+ Ecosystem Revenue Through Partner Revenue Operations
Architected the platform connecting enterprise partners to 500,000+ SMB merchants. Built the revenue infrastructure: partner onboarding, merchant engagement, retention systems, and revenue attribution across 20+ enterprise clients. Reduced partner churn 15% through AI-powered engagement optimization.
Also: Built integrated CRM and marketing automation systems across multiple professional service clients in healthcare, legal, and financial services. Unified lead generation, pipeline management, and revenue attribution into a single source of truth. Eliminated 2,000+ hours/month of manual work across client base.
These results were delivered through revenue system architecture, CRM integration, and automation. Today, AI accelerates every one of these outcomes, making pipelines smarter, follow-up faster, and attribution clearer.
CRO, VP of Revenue, RevOps Manager, or
'The Person Who Finally Connected Sales and Marketing'
I've led revenue technology initiatives as a CTO, a CMO, and in RevOps capacities across organizations from startups to Fortune 500. The common thread: I build the systems that connect the revenue-generating parts of the business into one unified machine. The title matters less than the mandate: build AI-powered revenue systems that make growth predictable, not hopeful.
I understand the P&L.
Every revenue system I build is designed to impact topline growth and bottom-line efficiency. Not dashboards for the sake of dashboards. Business outcomes.
I understand both sides.
Most revenue leaders come from either sales or marketing. I've led both, plus the technology that connects them. That means I don't favor one side over the other. I build the system that makes both sides win.
I understand the technology underneath.
Most CROs rely on ops teams or vendors to build their systems. I build them myself: CRM architecture, automation workflows, AI integrations, data pipelines, and analytics dashboards. No translation layer. No lost requirements. No waiting.
I bring AI into the equation.
Lead scoring, predictive pipeline, automated nurture, intelligent routing. These aren't buzzwords to me. They're systems I've deployed that produce measurable results.
Revenue Operations Manager,
the impact is the same.
FAQ
What Clients Say About Working With Me
These results were delivered through marketing technology, web systems, and automation. Today, AI accelerates every one of these outcomes, making results faster, more scalable, and more predictable.
“New revenue has tripled in less than 12 months!”
“From 5 leads/day to over 50 leads/day, our revenue has gone through the roof.”
“Revenue producing and time saving. I'm really, really happy.”
Ready to Turn Your Pipeline Into a Predictable Revenue Machine?
Let's talk about what AI-powered revenue leadership looks like for your business. 30 minutes. No pitch. Just clarity on where leads are leaking and how to fix it.