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    AI-Powered Revenue Leadership

    Your Sales and Marketing Teams Are Both Working Hard. They're Just Not Working Together.

    I'm Rob Riggs. I build AI-powered revenue systems for $2M-$50M professional service firms. Leads stop leaking. Attribution becomes clear. Revenue becomes predictable. CRO, VP of Revenue, or RevOps Manager: 20+ years of making it work.

    Rob Riggs, fractional AI and revenue technology leader, arms crossed
    Trusted By
    Industry Leaders
    Client Logo 1Client Logo 2Client Logo 3Client Logo 4Client Logo 5Client Logo 6Client Logo 7Client Logo 8Client Logo 9Client Logo 10Client Logo 11Client Logo 12Client Logo 13Client Logo 14Client Logo 15Client Logo 16
    The Problem

    What Happens When
    Nobody Owns Revenue Operations

    You have a sales team. You have marketing. Maybe you have a CRM.
    But here's what's probably true:

    Sales blames marketing. Marketing blames sales.

    Marketing says they're generating leads. Sales says the leads are garbage. Nobody has a shared definition of 'qualified,' and there's no system connecting what marketing generates to what sales closes. Revenue falls through the gap between the two.

    Your CRM is a graveyard, not a pipeline.

    It was set up by whoever needed it first. Half the fields are empty. Nobody trusts the data. Your sales team tracks deals in their heads or in spreadsheets, and your forecast is a guess dressed up as a number.

    You can't connect marketing spend to revenue.

    The CEO asks: 'What did we get for that $10K in ads?' Nobody can answer with confidence. Attribution is broken because your systems aren't connected. You're making budget decisions based on feelings, not data.

    Follow-up is inconsistent and manual.

    Some leads get called back in 5 minutes. Some get called back in 5 days. Some never get called back at all. There's no automated nurture, no lead scoring, no system that ensures every qualified prospect gets the right message at the right time.

    AI could fix most of this, but nobody knows where to start.

    Lead scoring, predictive pipeline, automated follow-up, intelligent routing. AI can do all of it. But without someone who understands both the technology and the revenue process, it stays theoretical.

    You don't need more leads or more salespeople. You need a revenue system.

    Pouring more leads into a broken funnel just wastes money faster. You need someone who can see the entire revenue journey, from first touch to closed deal to repeat client, and build the systems that make it predictable.

    Already Have Sales and Marketing Teams?
    Good. I Connect Them.

    I'm not here to replace your sales director or your marketing team. I'm here to build the technology layer and AI systems that make them a unified revenue machine instead of two departments pointing fingers at each other.

    Here's how it works in practice:
    Your Teams Handle
    I Handle
    Selling, prospecting, closing deals
    Revenue system architecture: CRM, pipeline, automation, attribution
    Marketing campaigns, content, lead gen
    AI-powered integration: connecting marketing output to sales input seamlessly
    Client relationships and account management
    Data infrastructure: one source of truth across sales, marketing, and ops
    Industry expertise and market knowledge
    Lead scoring and routing: AI that identifies which leads to prioritize and who should get them
    Day-to-day execution
    Revenue reporting: dashboards that show the full journey from ad spend to closed revenue
    Your sales and marketing teams keep doing what they do best. I build the systems that multiply their output.
    What I Actually Do

    What AI-Powered Revenue
    Leadership Looks Like

    This isn't about hiring more salespeople or running more ads. This is the strategic and technical layer that turns disconnected efforts into a predictable revenue engine.

    Revenue System Architecture

    Map your entire revenue journey: first touch, lead capture, qualification, handoff, close, onboarding, retention. Identify where leads leak, where data breaks, and where manual processes create bottlenecks. Design a unified system that connects every stage.

    CRM Rebuild and Optimization

    Fix your CRM so your team actually uses it and your data actually means something. Clean architecture, proper pipeline stages, automated workflows, and dashboards that show real revenue metrics, not activity metrics.

    AI-Powered Lead Scoring and Routing

    Deploy AI that analyzes your lead data, scores prospects based on likelihood to close, and routes them to the right person at the right time. Stop treating every lead the same. Let AI prioritize so your sales team focuses on the opportunities that matter.

    Marketing-to-Sales Handoff Automation

    Build the bridge between marketing and sales that most companies are missing. Automated lead handoff with full context. Shared definitions of 'qualified.' Real-time visibility into what marketing generated and what sales did with it.

    Revenue Attribution and Forecasting

    Build dashboards that answer the questions your CEO is actually asking: Which channels drive revenue? What's our cost per client? What's our pipeline forecast? Where should we invest next? Connect every marketing dollar to a revenue outcome.

    Retention and Expansion Systems

    Revenue doesn't end at the close. Build automated follow-up, review generation, referral systems, and upsell triggers that turn one-time clients into long-term revenue. AI identifies which clients are at risk and which are ready for more.

    How AI Changes This Role

    Here's What AI Brings to Revenue Leadership That Didn't Exist 3 Years Ago

    I've spent 20+ years building the marketing and sales systems that AI now supercharges. The foundation came first. AI is the accelerant.

    Traditional Revenue Leader
    AI-Powered Revenue Leader (Rob)
    Aligns sales and marketing through meetings and process documents
    Aligns sales and marketing through shared data, automated handoffs, and AI-powered lead scoring
    Builds a pipeline forecast based on rep input and gut feel
    Builds a pipeline forecast using AI that analyzes deal velocity, engagement signals, and historical close patterns
    Manages lead follow-up through reminders and accountability
    Deploys AI-automated nurture sequences that engage leads at the right time with the right message, without human intervention
    Tracks revenue metrics in spreadsheets or static dashboards
    Builds live revenue dashboards that pull from every system and surface insights in real time
    Scales revenue by adding headcount
    Scales revenue by deploying AI to handle volume, prioritize opportunities, and automate the work that doesn't require a human
    A pipeline that depends on people remembering to follow up, or a pipeline that runs itself. AI expertise is the difference.
    Results

    Real Results From
    Real Revenue Leadership Engagements

    Mark Thomas Law | Personal Injury

    Tripled Revenue in Under 12 Months. And Still Going.

    Built the complete revenue system connecting marketing to sales to conversion for the first time. Lead generation, CRM integration, follow-up automation, and conversion optimization working as one unified pipeline. Revenue tripled.

    3X Revenue
    Multi-Year Client
    Full Revenue System Built
    Savify | CTO and Partner

    $50MM+ Ecosystem Revenue Through Partner Revenue Operations

    Architected the platform connecting enterprise partners to 500,000+ SMB merchants. Built the revenue infrastructure: partner onboarding, merchant engagement, retention systems, and revenue attribution across 20+ enterprise clients. Reduced partner churn 15% through AI-powered engagement optimization.

    $50MM+ Ecosystem Revenue
    15% Churn Reduction
    20+ Enterprise Partners

    Also: Built integrated CRM and marketing automation systems across multiple professional service clients in healthcare, legal, and financial services. Unified lead generation, pipeline management, and revenue attribution into a single source of truth. Eliminated 2,000+ hours/month of manual work across client base.

    These results were delivered through revenue system architecture, CRM integration, and automation. Today, AI accelerates every one of these outcomes, making pipelines smarter, follow-up faster, and attribution clearer.

    CRO, VP of Revenue, RevOps Manager, or
    'The Person Who Finally Connected Sales and Marketing'

    I've led revenue technology initiatives as a CTO, a CMO, and in RevOps capacities across organizations from startups to Fortune 500. The common thread: I build the systems that connect the revenue-generating parts of the business into one unified machine. The title matters less than the mandate: build AI-powered revenue systems that make growth predictable, not hopeful.

    I understand the P&L.

    Every revenue system I build is designed to impact topline growth and bottom-line efficiency. Not dashboards for the sake of dashboards. Business outcomes.

    I understand both sides.

    Most revenue leaders come from either sales or marketing. I've led both, plus the technology that connects them. That means I don't favor one side over the other. I build the system that makes both sides win.

    I understand the technology underneath.

    Most CROs rely on ops teams or vendors to build their systems. I build them myself: CRM architecture, automation workflows, AI integrations, data pipelines, and analytics dashboards. No translation layer. No lost requirements. No waiting.

    I bring AI into the equation.

    Lead scoring, predictive pipeline, automated nurture, intelligent routing. These aren't buzzwords to me. They're systems I've deployed that produce measurable results.

    Whether your org chart says CRO or
    Revenue Operations Manager,
    the impact is the same.

    FAQ

    What Clients Say About Working With Me

    These results were delivered through marketing technology, web systems, and automation. Today, AI accelerates every one of these outcomes, making results faster, more scalable, and more predictable.

    “New revenue has tripled in less than 12 months!”

    Mark Thomas
    Personal Injury Attorney

    “From 5 leads/day to over 50 leads/day, our revenue has gone through the roof.”

    Dr. David Bryant
    World Famous Dermatologist

    “Revenue producing and time saving. I'm really, really happy.”

    Sandra Minnes
    Global Restoration

    Ready to Turn Your Pipeline Into a Predictable Revenue Machine?

    Let's talk about what AI-powered revenue leadership looks like for your business. 30 minutes. No pitch. Just clarity on where leads are leaking and how to fix it.