Your Marketing Runs on Effort. It Should Run on Systems.
I'm Rob Riggs. I build AI-powered marketing systems for $2M-$50M professional service firms. Predictable leads. Proven ROI. Scale without scaling headcount. CMO, Marketing Director, or the person who finally makes your marketing technology work: 20+ years of doing exactly that.
What Happens When
Marketing Leadership Is Missing
You might have a marketing person. Maybe even a small team.
But here's what's probably true:
Marketing can't prove its ROI.
You're spending money on ads, on tools, on agencies. But when the board asks 'what did we get for that?' nobody has a clear answer. Revenue goes up or down and marketing can't connect the dots.
Your tech stack is a Frankenstein.
HubSpot half-configured. A website that hasn't been touched in two years. Three tools doing the same thing. Nobody knows what's connected to what, and leads are leaking through the gaps.
AI is everywhere and you're doing nothing with it.
Your competitors are using AI to write content, score leads, automate follow-up, and personalize campaigns. Your team is still doing it manually. Or worse, they bought an AI tool that nobody uses.
You don't need more marketing tactics. You need marketing architecture.
Another campaign won't fix this. Another agency won't fix this. You need someone who understands the technology underneath your marketing and can rebuild it to drive revenue.
Already Have a Marketing Team?
Good. I Make Them Better.
I'm not here to replace your marketing director or your agency. I'm here to give them what they're missing: the technology architecture and AI systems that turn their effort into scalable results.
Your team keeps doing what they're good at. I build the systems that multiply their impact.
What AI-Powered Marketing
Leadership Looks Like
This isn't about posting on social media or writing blog posts. This is the strategic and technical layer that makes everything else work.
Marketing Technology Architecture
Audit your current stack. Eliminate what's redundant. Integrate what's disconnected. Build a unified system where leads flow from first touch to closed deal without leaking.
AI-Powered Lead Generation and Nurture
Deploy AI to identify your highest-value prospects, personalize outreach at scale, automate follow-up sequences, and score leads so your sales team only talks to people who are ready to buy.
Conversion System Design
Rebuild your website, landing pages, and intake processes to convert at 2–3x your current rate. Every element tested, measured, and optimized for revenue, not vanity metrics.
CRM and Marketing Automation
Implement or fix your CRM (HubSpot, GoHighLevel, ActiveCampaign, or whatever fits). Build workflows that nurture leads automatically, trigger the right message at the right time, and give your team a single source of truth.
Compliance-First Marketing
In healthcare, legal, and financial services, one wrong move creates a regulatory nightmare. I build marketing systems with compliance guardrails from day one: HIPAA, FINRA, state bar standards, data privacy.
Revenue Attribution and Analytics
Build dashboards that show exactly which marketing activities drive revenue and which ones don't. Give your CEO and CFO the numbers they've been asking for.
Here's What AI Brings to Marketing Leadership That Didn't Exist 3 Years Ago
I've spent 20+ years building the marketing technology systems that AI now supercharges. The foundation came first. AI is the accelerant.
Marketing that costs money or marketing that makes money. AI expertise is the difference.
Real Results From
Real Marketing Leadership Engagements
Tripled Revenue in Under 12 Months. And Still Going.
Led marketing technology strategy: website overhaul, paid advertising, CRM integration, lead generation, and conversion optimization. Directed the cross-functional team executing day-to-day operations.
From $170K/Mo to $660K/Mo in 18 Months
Complete marketing technology overhaul. Compliance-safe patient acquisition systems. Conversion-optimized digital presence across multiple locations. Two new locations opened with predictable pipelines.
Also: Led multi-brand digital marketing operations for SIMONA Boltaron (thermoplastic manufacturing), managing SEO, analytics, and paid advertising across three distinct brands simultaneously. 838K combined monthly search impressions. 290% visibility increase. 115K+ new users in 18 months.
CMO, Marketing Director, or
'The Person Who Finally Fixed Our Marketing'
I've led marketing technology initiatives as a CMO, a Marketing Director, and sometimes as the person who simply stepped in because nobody else could bridge the gap between marketing strategy and the technology that powers it. The title matters less than the mandate: build AI-powered marketing systems that generate predictable, measurable revenue growth.
I understand the P&L.
Every marketing decision I make is filtered through its impact on revenue, margin, and growth, not vanity metrics. Senior leaders at Fortune 500 organizations have specifically called this out as rare and valuable.
I understand the technology.
Most marketing leaders outsource anything technical. I build it myself: CRM architecture, automation workflows, AI integrations, analytics dashboards. Nothing gets lost in translation.
I understand the other departments.
Marketing doesn't exist in a vacuum. I've served in CTO, CRO, and RevOps capacities, which means I build marketing systems that actually connect to sales, operations, and client success. Not siloed campaigns that generate leads nobody follows up on.
Whether your org chart says CMO or
Marketing Manager, the impact is the same.
FAQ
What Clients Say About Working With Me
These results were delivered through marketing technology, web systems, and automation. Today, AI accelerates every one of these outcomes, making results faster, more scalable, and more predictable.
“New revenue has tripled in less than 12 months!”
“From 5 leads/day to over 50 leads/day, our revenue has gone through the roof.”
“Revenue producing and time saving. I'm really, really happy.”
Ready to Turn Your Marketing Into a Revenue Machine?
Let's talk about what AI-powered marketing leadership looks like for your business. 30 minutes. No pitch. Just clarity on what's broken and how to fix it.